Approaching a virtual trade show does take some “out of the box” creative approaches that vendors and exhibitors may not be used to. Setting up a table with gifts and gimmicks will not work the same way online as it does in-person. The approach to capture attendees attention must adjust to reflect the environment they are in.
Because trade shows exchange professional and sometimes personal information, it is vital that your first step in planning and producing a virtual trade show is security. Protecting your vendors, exhibitors and attendees information is of upmost importance. Ensure your platform and host can provide the level of security that your event calls for. First, it is important that they provide a secure web space with a HTTPS certificate. Second, a password protected element is a good idea for everyone involved. This keeps attendance isolated to your group and keeps potentially harmful outsides (or freeriders if your event is a paid trade show) out and unable to view content or interact with guest list.
Adding a NDA with your contracting company is not a bad idea either. While Event Solutions heavily secures it’s websites, servers, employs database purges and vets all it’s vendors/employees to a high degree, not all companies may do so or may not do so as thoroughly. Event Solutions is also happy to sign NDAs to help you be secure in the fact that your content, contacts and material is protected. All sensitive information is destroyed upon compilation of it’s use (i.e. after invites are sent or RSVPs are completed). Sensitive data is also only handled by a very select few persons of management level employment to ensure your information is in safe hands.
Our Virtual Events Services Include
Event Solutions takes health and safety at events seriously. Learn more about what we are doing to make your events safe from communal illnesses like COVID-19 and other safety concerns.