Every audience has a set of demographic data points that are measured across the internet. We place these similar audiences into groups and, thanks to decades of research, can apply assumptions based on the groups typical behavior. What websites they frequent, how often, how long they spend on them is something that can be assumed based on age, gender, location and interests. It is important to note that these assumptions are generalizations and not necessary a reflection on any one individual. T
hat being said, a lot can be learned to apply to your event from this data. For example, how intuitive the group will be to a website/virtual event’s controls vs another. Generally, a younger generation is more intuitive to controls online than an older generation – but if that older generation is in the Technology group (such as interest groups may show) you can safely assume they may have overcome this challenge. This may mean the difference between adding “how-tos”, extra training for presenters, and other assisting cues to your virtual event.
If you are planning a company conference or otherwise already know your group, discuss their demographics with your event planner so they can provide you with the best virtual platform and support for your group. If you are unsure, consider an RSVP or event website (or webpage) that can gather this data prior to your event for your use.
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Event Solutions takes health and safety at events seriously. Learn more about what we are doing to make your events safe from communal illnesses like COVID-19 and other safety concerns.
For public and social events, even social media shares (such as with hashtags) can be measured and are considered an engagement cue. All attendee engagement data points come from the goal of your event, and so it is important you speak with your event planner in detail on how and what your event’s success looks like.In some cases, your meeting may include a tech or web developer to help you reach and measure those goals.