Brand Your Brand

RESOURCE GUIDE

When it comes to corporate events, we know that it is more than just a party- it’s a business investment.

For the last 35 years, we’ve planned business events for large Fortune 500 companies, helping them immerse their guests (both employees and potential customers) in an environment that was all about them.

Unlike company outings or picnics at amusement parks, our events have a single focus- your company.

That means no competing logos, business promotions or vendors marketing at your event. Instead, we encourage our clients to utilize our staff, decor, services even food to proudly display your company colors, logos, and slogans. Below you will find 35 years worth of ideas for leveraging events for marketing and brand activation (or read this article on how to use technology to build excitement for brand activation events).

A branded event setup with a table of food and decor.

Branding Opportunities

Virtually every aspect of your event, from the catering to the entertainment, can be made to reflect your company. Some of the easiest and most common branding opportunities are presented in the catering and decor portion of your event. Napkins with your business logo, cupcakes or cake (especially popular for ceremonies), water bottles, bars, table covers, banners and centerpieces/arrangements all lend themselves to be highly customizable. However, it is the unexpected areas that can leave the biggest impression when leveraging events for marketing.

PRO TIP: Don’t just brand your event, make it a brand experience.

What does that mean? It means every single detail, from the moment your guests walk in, should speak your company’s language. We’re talking about more than just a logo on a backdrop. Think about using your company’s colors in the lighting, incorporating your brand’s message into the centerpieces, and even having your cocktails customized with names that reflect your business.

The goal is to create a multi-sensory environment where your company’s identity is not just seen, but felt. This transforms the event from a simple gathering into a powerful statement about who you are.

This past year, photo booths (like the selfie booth) that provide printed photo strips with your company logo (and event name) were increasingly popular. In fact, photo opportunities are our number one most requested form of entertainment at all kinds of events, including outdoor picnics and holiday parties. We can provide green screens, props and even provide a digital copy of the photos to your business for marketing online (via social media!).