Virtual events have huge benefits that can be applied to in-person events as well as future virtual ones. 2020-2022 has redefined what measures a successful event. We now have stats that tell us the specific formula to design an enriching experience for attendees. Things like “visits”, “time on site”, “pages visited”, “click rate”, “watch time” all speak to engagement rate and overall ROI on your event budget. Add instant feedback from attendees and success is color coordinated in more than just black and white.
Behr is a company that has built its attainment on precise measurements. They cover their square footage with premium people who have perfected interrupting measurements into triumph over their competitors. Their events, virtual or otherwise, are held to the same standard. One, we may add, that we are proud to hold up to even in trying circumstances.