As an event production company, we often get asked for examples of the coolest, most unique events we have produced. While many events come to mind, four stand out above all the rest.
Below are the best of the best events our company has produced to date. If you are inspired and want to see more of our featured events and latest ideas, sign up for our newsletter here.
The way you unveil a product or new business location can do wonders for your company’s publicity. When years of effort come to a head, it is important to take a moment and mark that date with a celebration. We have done so many marketing events like these that we know that most businesses take a typical approach to the situation. To stand out takes some imagination and a lot of vision (or a conversation with an event production company like ours). When Weber Metals wanted to celebrate the grand unveiling of their world record shattering press, they didn’t want a curtain drop like the many before them. Instead, they wanted to WOW the international guests and press with something no one had ever seen before.
That is where we came in. Our event production company went right to work outlining what would be a never-before-seen unveiling completely unique to Weber Metals and their story. Months of planning, editing, production and preparation went into this event, which lasted several days leading up to the big (no pun intended) event. First was a private walk-through with teens from the local high schools. They were able to be inspired by the science and accomplishments the local forging giant made.
Then came the community day, with family, friends, and neighbors of the employees eager to peek into the plant. Rides, fair foods, carnival games and group tours transformed this place of work into a place of play. After the sun went down, a private penthouse party allowed networking to take place between some of the more renowned international guests and the leadership of Weber Metals and its partners. A live band featuring Dana Fuchs and a laser show could be seen 30 floors above downtown Los Angeles!
The following morning, in the crisp autumn air, hot coffee steamed from silver chafers, sharply pressed linens danced in the breeze, and freshly baked bagels disappeared as the chatter from press, VIP, government, and leadership gathered at the cocktail tables between the blackened pipe and drape. In front of them, theater seating focused on the 40×40 foot 4K LED screens.
To initiate the proceedings, Joe “The Sandman” created art telling the story of Weber Metals. It was filmed and projected onto the LED screens in real time. The individual pieces of the celebration came together like the grains of sand forming a beach paradise. Speakers took turns at the podium with the Weber Metals blue screen behind them. Anticipation rose as the last speaker dismounted the stage and the lights were dimmed. All the focus now rested eagerly on the screen.
A film designed and created specifically for Weber Metals played. Strong music with industrial undertones accompanied the cart as it was transported through time to the present day. The vault doors closed, only to open again as the screens themselves parted on tracks unveiling the larger than life press! See the full event unfold here.
Event production is heavy into technology. So when we encounter a tech-based company, we know the event has to incorporate unusual use of technology to impress. Take, for example, the holiday party for one local tech company. Not only did it have all the trim of the festive season, including lighting and decor, but it also included a level above. Logos projected onto the walls, uplighting on the walls, pin lighting on centerpieces, and of course, stage lighting and LED screens so guests wouldn’t miss a moment of the speeches.
Speaking of stage lighting, we flew in a special entertainer for this holiday party – straight from Vegas, the entertainment capital of the world. Known for his work in the famous Cirque du Soleil, Stephan Choiniere provided a performance that incorporated his impressive acrobatics with an interaction of a video projected onto the screen behind him. It was nothing short of magical!
We even had snow brought in to set the mood along with mini shooters of tomato bisque and grilled cheese bites hand passed on warm wooden cutting boards. Music drifted through the room dressed in holiday reds and blues. This is our standard for a winter celebration, when it comes to milestones that are once-in-a-lifetime events, we go all out.
Imagine walking through your company’s 20th anniversary logo – yes through! This grand entrance is exactly what one group of employees was lucky enough to experience. The 3D holographic entrance was something out of a sci-fi flick! Guests stopped by this feature to snap a selfie, they wanted proof to show their friends and family this never-seen-before entrance. But we didn’t stop there! The venue was completely transformed with lighting, decor, and elegant centerpieces.
A live DJ ensured lively music kept guests entertained as they mingled together – chattering greetings and amazement. Wine glass engravers crafted one-of-a-kind souvenirs with custom messages. Portrait drawers, handwriting analysis, and VR entertainment stations ensured that there was no shortage of amazing memories to be had. Guests could play their hand at some of the most advanced virtual reality games and experiences.
The magician of celebrities was also present, wowing guests with illusions and witty commentary. It was his stage performance, however, that got the crowd roaring. With large groups such as these, it is vital that we film the proceedings to be projected in real time onto the larger screen – similar to that you see at concerts or sporting events – so that all guests can enjoy the show as if they had front row seats. You can see everything this event had to offer here.
One event that deserves an honorable mention is the virtual conference for Behr. Months of filming, editing, recording, coding (and more editing), and production to create the gold standard in virtual event production made for one fantastic event.
Attendees arrived at a special web platform designed around the concept of conferences. Animated “attendees” walked the grounds, “rooms” were created around the different components of the event, and pre-filmed segments were done both in home (using special equipment sent to their homes) and in studio, edited, and aired “as-live”. The result was a pandemic-proof event that everyone loved!
Event production, when done right, should leave a feeling and an impressive memory that lasts a lifetime. That is what makes a good event, great. If you want an event production company to turn your event from good to extraordinary, contact us today 1.800.366.0603.
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