Looking for creative product launch ideas that will blow them away? A product launch can be the driving force behind a successful sales campaign. A one-of-a-kind experience will send attendees home talking about your product, spreading knowledge of your product by the single most effective sales campaign – word of mouth. Create such an impact that when they see the product in the future, they will have the same excitement and feeling they had at the event. Here are 5 ways to make your next product launch extraordinary.
1. Use the Concept of Storytelling
Countless hours of you and your team’s efforts went into the creation of your product – share and celebrate that story. Take your team through the story that led to this final result. Use artistic displays to act as metaphors for your product’s purpose. For example, Weber Metals put on a live sand art show, which was simultaneously displayed on giant LED screens, to show how small things can create something much larger when they work together. Talk about a creative idea for your product launch!
Transform your event venue into an intriguing atmosphere that people will think of when they think of your product. The venue, the speakers, and the design should all contribute to the wow-power of your event.
2. Add a Virtual Component to Reach a Larger Audience
Reach team members and consumers from around the world with a virtual version of your event. Use a specially curated web platform to allow your audience to visit the event as virtual, animated “attendees”. Pre-film segments that will air “live” as they attend the event, construct virtual rooms that take your guests through the same event you’re hosting simultaneously in-person, and give your attendees the impressive impact as you would if they were there in-person. For more virtual product launch event ideas contact our team.
3. Go Big or Go Home
Make sure your new product makes an impact big enough to celebrate your team’s hard work. Display larger versions of your new product using 3D holographic technology or an actual oversized version – think of the famous Wienermobile! Go out on a corporate roadshow and show off your larger-than-life product to maximize your reach.
4. Art & Inspiration
Do you want really creative product launch event ideas? Give it over to artists! Inspire your colleagues with art from local, or international, artists. Invite artists to create pieces inspired by your product. This will allow your guests to appreciate your product in a new light and consider all the intricacies behind its creation. For example, Calik Denim celebrated their 30th anniversary with an art show displaying art made of denim (their product).This international event left their attendees with a whole new appreciation of denim and a new network of people that shared their enthusiasm.
5. Take Your Future Customers on a Journey
Entice your customer into learning about your product by offering a unique experience. Use virtual reality (VR) games to demonstrate the product, or host performances from dancers, stilt performers, or circus/soleil performers to creatively show the inspiration behind your product. To make a lasting and meaningful impact, offer your guests a personalized experience through hands-on sessions and one-on-one access to product experts.
While planning your perfect product launch, don’t forget to build up anticipation! Exclusivity, well-time press releases and social media competitions can help build buzz and reach those key audiences you want to attend. Whatever approach you take to showcase your product, the best ones are always tailored around your specific product, its story, and the people that create it.
Bring in experts who are just as invested in your product’s success as you. For a professionally polished event you can trust our 30 years of experience and countless individually incredible events we’ve produced. Contact us to see a proposal that will make your product launch extraordinary.
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