5 Creative Product Launch Ideas
Guide
Looking for creative product launch ideas that will blow them away? A product launch can be the driving force behind a successful sales campaign.
Having a unique experience with your product will make people discuss your product and spread awareness through word of mouth. This is the most effective sales strategy. Make such an impression so that when they see the product later, they feel the same excitement and emotion they felt at the event.
Using memorable experiences will help ensure your event’s success. Here are 5 ways to make your next product launch extraordinary.
5 Ways to Make It Extraordinary
1. Use the Concept of Storytelling
Countless hours of you and your team’s efforts went into the creation of your product – share and celebrate that story. Take your team through the story that led to this final result.
Use artistic displays to act as metaphors for your product or service’s purpose. Weber Metals performed a live sand art show, which they simultaneously displayed on giant LED screens. It showed how small things can create something much larger when they work together. Talk about a creative idea for your product launch!
Event production companies can help you transform your event venue into an intriguing atmosphere. The venue, the speakers, and the design should all contribute to the wow-power of your event.
Speaking of venues, consider the location as part of your story. The location you choose is crucial for the overall experience.
It can be your own space or an alternative venue that inspires you. The setting plays a significant role in shaping the experience. Make sure to select a location that enhances the atmosphere.
2. Add a Virtual Component to Reach a Larger Audience
Reach team members, potential customers, and consumers from around the world with a virtual version of your event. Use a specially curated web platform to allow your audience to visit the event as virtual, animated “attendees”.
Before the event, create virtual rooms to give guests the same experience as those attending in person. This will make attendees feel like they are there in person, even if they are watching live segments from afar. This immersive experience makes for a great launch party idea. It seamlessly blends in person event attendance with virtual attendance, and boosts your guest count, too.
Utilize social media platforms both pre-launch and during your product launch party. Through social media posts, give guests a sneak peek of your product leading up to the event. This marketing strategy creates excitement and gets people talking, making spreading the word even easier.
This also increases your sustainability at corporate events like launches by reducing the need for travel.
For more virtual product launch event ideas, contact our team at 800.366.0603.
3. Go Big or Go Home
Make sure your new product makes a significant impact worthy of celebrating your team’s hard work. Display larger versions of your new product using 3D holographic technology. Or, better yet, use an actual oversized version – think of the famous Wienermobile! Go out on a corporate roadshow and show off your larger-than-life product to maximize your reach.
When it comes to product unveiling ideas, bigger is always better. Make a huge impact on your attendees and leave lasting memories of your brand for years to come.
4. Art & Inspiration
Do you want creative product launch event ideas? Give it over to artists! Inspire your colleagues with art from local, or international, artists.
Invite artists to create pieces inspired by your product. This will help your guests see your product in a new way and understand all the details of its making. For example, Calik Denim celebrated their 30th anniversary with an art show displaying art made of denim (their product). The event made people love denim even more and helped them connect with others who also love it.
5. Take Your Future Customers on a Journey
Entice your customers into learning about your product by offering a unique experience. Showcase your product using VR games. Feature performances from dancers, stilt walkers, or circus performers. This will creatively display the inspiration behind your product.
To make a lasting impact, provide your target audience with a personalized experience. You can achieve this through hands-on sessions and one-on-one access to product experts. This brand launch idea is sure to engage and excite your attendees.
Bonus Ideas for Your Product Launch
If you’re wondering how to plan a successful product launch event, remember to build up anticipation! To generate excitement and attract your desired audience, use exclusivity, timely press releases, and social media contests. Whatever approach you take, tailor it around your specific product, its story, and the people who create it.
Bring in experts who are just as invested in your product’s success as you. Trust our 35+ years of experience for a polished event. We have produced countless incredible events. Contact us to see a proposal that will make your product launch extraordinary.
Still looking for more? Learn more about the marketing timeline for product launch and brand awareness and tips on planning activation events.
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