Activation events are a powerful tool for businesses to engage with their target audience, create a lasting impression, and boost internal morale and sales.
These events are designed to activate a specific response from attendees, whether it be to purchase a product, sign up for a service, or simply increase brand awareness.
In order to make the most out of these events, it is crucial to utilize AV and production services. In this article, we will discuss how AV and production services at activation events can boost sales and marketing.
Creating a Memorable Experience
One of the main goals of an activation event is to create a memorable experience for attendees. This is where AV and production services play a crucial role.
Picture and imagine your attendees walking into their session for the day, being met by empowering and uplifting music. As they walk further into the room, they see the company logo on a big, bright LED screen and moving lights all around.
Suddenly, they feel excited and eager to listen and absorb all of the great things on the schedule. By incorporating elements such as lighting, sound, and visuals, you can create an immersive and engaging experience for your audience. This will not only leave a lasting impression but also increase the chances of attendees taking action, such as investing, sales or ingraining a brand’s image/message.
We helped to create a memorable NEOM’s activation event by utilizing high levels of AV production. No matter where they moved in the event space, attendees were surrounded by beautiful pictures of flowing water and sea life, harkening back to NEOM’s mission to provide drinking water to the world.
This event showcased the importance of AV production in making a lasting impression on your audience. See their real-life example of how high AV and production services at activation events can boost sales and marketing by viewing our case study.
Enhancing Brand Image
The use of AV and production services can also greatly enhance your brand image. By incorporating your brand’s colors, logos, and messaging into the event’s production, you can create a cohesive and professional look.
This will not only make your brand stand out but also leave a positive impression on attendees. A strong brand image can greatly impact sales and marketing efforts, as it builds trust and credibility with potential customers. One of the creative ways we do this is the use of LED panels. The possibilities for brand enhancement with LED panels are endless when creating shapes, tunnels, or large walls all displaying your brand.
At NEOM’s event, the LED tunnel drew the attention of the crowd as they entered the event space. This tunnel served as not only a landmark to start the event but also as a way to immerse guests in the brand’s image from the second they approached it.
Engaging with Attendees
AV and production services can also be used to engage with attendees and create a two-way conversation. For example, interactive displays and touchscreens can be used to gather feedback, conduct surveys, or showcase products and services.
The technical term for these are Audience Response Systems, or, AR, which create a more personalized experience for attendees but also give them a voice and provide valuable insights for your business. By engaging with attendees, you can build a stronger connection with them and increase the chances of converting them into customers.
The launch of the NBA2K game was one full of engaging experiences for attendees. We used AV production to enable attendees to play the new game on truly massive LED screens, showcasing this new product in its full glory to all.
Showcasing Products and Services
Activation events are the perfect opportunity to showcase your products and services in a unique and engaging way. With the help of AV and production services, you can create product demonstrations, interactive displays, and immersive experiences that will leave a lasting impression on attendees.
At BEHR Paints International Sales conference, the company showcased its paints and varnishes during a product demonstration. With over 1,200 attendees, you can imagine that it would be impossible for everyone to see the great details their paint adds if they were to showcase the products live without the help of AV and production. We created a unique experience with a close-up camera shooting down on this live demonstration. This helped to engage the audience with an immersive experience that showcased the products as high-quality.
Audiences were able to fully see the quality of BEHR’s products and experience this demonstration flawlessly no matter their location in the crowd. Top-notch showcasing can greatly impact sales and marketing efforts, as attendees are more likely to remember and consider your products and services after experiencing them firsthand at top quality.
Reaching a Wider Audience
In today’s digital age, it is important to not only engage with attendees at the event but also reach a wider audience. AV and production services can help with this by incorporating live streaming, social media integration, and other digital elements into the event. This allows you to reach a larger audience and create buzz around your brand and products. By utilizing these services, you can extend the impact of your activation event and potentially attract new customers.
We helped XOS reach a larger audience through their use of live streaming their product launch and utilizing digital footage on LED screens as a part of their presentation.
The production for this event took two full production teams three days and promoted XOS to a huge audience on Fleet Week and continues to be a source of inbound traffic from social media to this day.
What AV Tech or Production Services Do I Need?
When it comes to AV tech and production services for activation events, there are several options you can consider. The specific services you will need depend on the goals and requirements of your event. Here are some common AV tech and production services that can enhance your event.
- AV & Production Staff: The most important part of any AV tech or production service is the quality of the staff. The best technology in the world is little more than a paperweight when in the wrong hands. A quality staff, on the other hand, can make even low tech equipment shine. Partner the two, quality staff and the latest tech and you’ll have a a recipe that will boost sales and marketing efforts!
- Audio Equipment: Depending on the size and nature of your event, you may need microphones, speakers, mixers, and other audio equipment to ensure clear and high-quality sound.
- Visual Equipment: Visual elements play a significant role in creating an immersive experience. Consider using projectors, screens, LED walls, confidence monitors, and other visual equipment to display branding, presentations, videos, and graphics.
- Lighting Design: Lighting sets the mood and ambiance of an event. Professional lighting services can help create impactful lighting designs, using moving lights, spotlights, colored lights, gobo projections, and other techniques to highlight key areas and enhance the overall atmosphere.
- Stage Setup and Design: A well-designed stage can add visual appeal and professionalism to your event. Consider hiring professionals who can handle stage design, backdrop setup, and overall event layout to maximize the visual impact.
- Event Production Management: Managing the technical aspects of an event requires expertise. Event production management services can assist with logistical planning, coordination, and on-site technical support to ensure smooth execution. We can also handle very important things like fire permits, occupancy permits, and other high-level areas with professionalism. Whenever you have objects above people’s heads, it is important to ensure safety at all times. Depending on the venue and location you may be required to have a certified person to inspect the rigging.
- Live Streaming and Recording: To reach a wider audience, consider incorporating live streaming capabilities into your event. This allows people who are unable to attend physically to participate virtually. Additionally, recording the event can provide valuable content for future marketing efforts and help your speakers grow with footage of them perfecting their craft.
- Interactive Technology: Engaging attendees through interactive technology can leave a lasting impression. Consider incorporating interactive displays, audience response systems, touchscreens, virtual reality experiences, and other interactive elements to enhance audience participation and create a more personalized experience.
- Multimedia Content Creation: If you require custom multimedia content, consider partnering with professionals who specialize in content creation, such as video production, animation, and graphic design. This ensures high-quality and visually appealing content that aligns with your event objectives.
Remember, the specific AV tech and production services you need will depend on your event’s goals, budget, and target audience. It is recommended to consult with professionals who specialize in AV and production services to determine the best solutions for your unique event needs.
In conclusion, AV and production services are essential for creating a successful activation event. By utilizing these services, you can create a memorable experience, enhance your brand image, engage with attendees, showcase your products and services, and reach a wider audience.
All of these factors can greatly impact sales and marketing efforts, making AV and production services a valuable investment for any activation event.
If you are ready to boost sales and marketing efforts for your next activation event, contact our experienced team. We are a full-service corporate event production company with over 35 years of experience.
We have the quality staff, latest technology and experience in activation events to produce the best ROI. During your first meeting with our event management team, we will discuss your needs for the event itself as well as any additional services production can provide for the future.
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