Video Game Product Launch Party
The Brief
Launch the studio’s highly-anticipated new video game title for a select audience of creators and industry insiders in a way that feels electrifying, celebratory, and deeply engaging—an experience as immersive and thrilling as the world it introduces.
CA
San Francisco
18
Catering Options
240
Minutes of Fun
9,300
SQ FT of Production
What We
Delivered
An immersive one-night experience that blended the excitement of a premiere with the personalized fun of an interactive carnival—with every element, from the green screen photo booth to the custom-etched flasks, designed to reflect the game’s spirit of creativity and adventure.
How
We Did It
Services Included
Full-Scale Event Planning & Logistics
Venue Transformation
Talent Booking & Entertainment Programming
Catering & Hospitality Coordination
On-site Staffing
Event & Destination Management
Guest Experience Management
Vendors, Supplies & Rentals
Load-In/Strike Down
Who Made It Happen
A top-tier team brought this event to life, including:
Event Managers, Designers, Planners
Event Production Team
AV Crew & Lighting Designers
Hospitality Staff & Attendants
Security, Janitorial, and On-Site Coordinators
Roaming Photographer & Videographer
Step-and-Repeat Photo Station Staff
National Vendor Partners
Food & Beverage Catering Crew
The
Experience
Celebrating Success
Product launch event management is always exciting, especially when you bring together a passionate team to celebrate with a launch party.
A video game development company asked us to coordinate a launch party to celebrate the release of their latest, highly-anticipated title.
Celebrating the launch of a successful product, especially one as intensive to master as a video game, is an occasion we love to produce.
We booked the gorgeous San Francisco venue, The Pearl, for the party.
The event would center around celebration, entertainment, and plenty of delicious food and beverages.
Scroll below to see more photos and details from this event.
Transforming the Venue
We rented out the entirety of the Pearl to turn into an incredible space for the party. We set up lighting, entertainment, buffets, and more.
At noon, the shuttles transporting our guests pulled up. As they arrived, raffle tickets were handed out for a chance to win prizes like signed sports jerseys and an all-expenses-paid dream vacation.
The main floor was lit up with bold strip lighting, creating brightness in the open space. Accent lighting over catering stations and the bar made the food and beverage shine.
This is one of our top catering display ideas, since lighting is exceptionally important in how we view our food.
Food & Festivities
A leadership speech marked the event’s start, setting it off with a bright beginning. Upon entering the main event space, music pumped softly through the area, and the smell of food wafted through the air.
Memphis BBQ ribs and sugar-rubbed tri-tip steak sat on an action station. Another action station offered Beyond meatballs with tangy tomato sauce, grilled elote corn, or shrimp and crab with spicy chipotle remoulade. These action station catering portions of the event were a massive hit.
The buffet opened to the guests, ready to serve delicious meals. Uplighting complimented the display, making even our own mouths water. Plates stacked full in every hand, topped with delicacies like brioche slider sandwiches, mozzarella pesto, turkey muffuletta, and mini charcuterie cups filled with olives, parmesan, salami, breadstick, berries, and rosemary.
A mini chicken and waffles station served piping hot miniature waffles topped with crunchy chicken and gooey maple syrup. A dessert action station made up of a cookie bar and a brownie station made delicious confections for the onlooking crowd around it.
Activities & Engagement
A bar opened offering three branded drinks—one citrusy delight, a sweet and tangy cocktail, and a branded gin and tonic.
Guests flowed throughout the event space, with plenty of activities available around every corner.
On the rooftop, umbrella tables scattered around the space, bistro lighting above it all. Lighting at events like this shapes the venue in spectacular ways.
On the rooftop, activities drew crowds. A boldly-striped tent hosted a fortune teller whose preternatural fun included a palm reading and giving a proverb to the recipient.
Good fortunes and plenty of amusement abound on the rooftop. They were certainly in good fortune, being in each others’ company.
Invigorating Experiences
Guests had plenty of ways to make memories at today’s party. Engagement was high at this event, beginning with a raffle and continuing throughout every portion.
From the food to the guest speakers to the entertainment, this event was designed to be completely engaging, exciting, and invigorating.
An open-air photo booth drew a crowd of guests. A green screen created the perfect background, extending to the floor to fully immerse the subjects in their chosen background. Props for guests to pose with stood surrounding it, ready to make memories of this afternoon permanent.
Great photos were taken. Smiles and laughter were in plenty here.
Superb Swag
Another big attraction at the event was the etching station.
We love finding novel, exciting forms of swag and promotional products, and etching stations are one of our favorite choices.
Guests could create a personalized glass cup souvenir from this amazing event, ensuring it would live on long after the day’s end.
The ambiance in the event space was one of joy and satisfaction.
The contentment and satisfaction from the team were palpable, and we could see that, though the event’s end drew near, our job had been well done.
The crowd moved in a wave from space to space, laughing, mingling, and enjoying their afternoon together.
One Awesome Event
As the clock approached 4:00, the event began to wind down. Snapping their last pictures, gathering their swag, and bidding farewell, the party wrapped up. The team, smiling and still joyful, boarded the shuttles in the parking lot. Engines roared to life, taking them back.
As we broke down tables and packed away the decor, we felt thrilled that we had given this team a launch party to remember. Returning the venue to its original state, we looked back and knew we, like our guests, would remember this day forever.
If you’d like to coordinate a launch party of your own, fill out the form below.
