BEHR NORTH AMERICAN SALES KICKOFF: A LEGACY OF INNOVATION
The Brief
Executing a high-tech, five-day sales and marketing SKO kickoff event designed to unite a cross-continental workforce and reinforce a culture of community impact.
NV
Las Vegas
1,200
Attendees
90 ft.
LED Main Stage
1,200
JoyJars® Produced
What We
Delivered
Event Solutions managed the end-to-end event production and destination logistics, transforming a luxury Las Vegas resort into a high-octane hub for Behr’s North American sales force. By integrating cutting-edge QR-lanyard networking tech with a deeply moving philanthropic JoyJars activation, we delivered a “WOW” moment that balanced technical brilliance with human connection.
How
We Did It
Services Included
Full-Scale Meeting & Conference Management
4K Ultra-Wide LED Wall & Multi-Camera Broadcast Production
High-Efficiency Registration Tech (QR Code Networking)
Destination Management & Food and Beverage Coordination
Simultaneous Multi-Room Breakout Audio/Visual
CSR Integration (NEGU JoyJars Partnership)
Who Made It Happen
A top-tier team brought this event to life, including:
Senior Executive Producer
Technical Director & Audio Engineers
On-Site Destination Management Team
NEGU Partnership Coordinators
A Special Shoutout to: The Behr Process LLC Leadership Team
Book Your Event With Our Team
The
Experience
Immersive Main Stage Production
The General Session served as the heartbeat of the SKO.
We engineered a massive 90.3′ wide ROE GP2.6 LED Wall, driven by Barco E2 Gen 2 processors to create a seamless 4K canvas for Behr’s marketing vision.
The audio landscape featured a 20-box JBL SRX910 Line Array system, ensuring every executive keynote resonated with crystal clarity throughout the ballroom.
Tech-Driven Networking
In the fast-paced environment of a Las Vegas conference, efficiency is paramount. We implemented a new tech suite featuring QR code-integrated lanyards.
This allowed for frictionless check-ins and empowered 1,200 guests to exchange contact information instantly, turning every coffee break and food and beverage session into a high-value networking opportunity.
This way of incorporating technology into a corporate event ensured that from check-in to meetings, everything ran smoothly.
Service with a Purpose: The JoyJars® Initiative
At Event Solutions, we believe in transforming standard logistics into a lasting legacy. For Behr, this meant moving the focus from internal corporate goals to external community impact.
Zero-Stress Logistics: As Behr’s primary partner, we handled the entire chain—from procuring the toys to coordinating the final delivery to hospitals through NEGU’s established network.
What are JoyJars? Inspired by 12-year-old Jessie Rees, who fought brain cancer with a mission to “Never Ever Give Up,” JoyJars are vessels of hope hand-packed with hospital-approved toys and activities.
The Integration: Clad in company swag and energized by the conference motto “Own. Grow. Win.,” 1,200 attendees from across North America gathered at professional “Joy Stations” on the event floor.
Multi-Regional Breakout Strategy
Precision didn’t stop at the main stage.
We produced five distinct breakout environments, each equipped with dedicated Blackmagic Studio 6K camera packages and 5K projectors.
This allowed regional teams to deep-dive into sales strategies without losing the high-end production value of the general session.
The Results
The event resulted in a highly aligned, re-energized sales force and a flawless execution that met every budgetary and scheduling milestone—all while creating a 100% tax-deductible charitable impact.
“Rather than operating as a vendor, they truly function as a strategic partner… seamlessly pivoting to accommodate last-minute changes without compromising quality. There were never any surprises upon receipt of the final invoice.” — Behr Process LLC Procurement & Event Lead
Contact us today to begin planning your own conference or corporate event!
