Underdog’s Dawg Bowl Yacht Takeover
The Brief
Rebranding a luxury multi-deck vessel into a high-energy, floating sports sanctuary for the ultimate “Dawg Bowl” experience.
CA
Marina del Rey
200
VIP Attendees
4
Decks of Branding
240
Minutes of Luxury
What We
Delivered
Event Solutions executed a total maritime takeover for Underdog Sports, effectively “erasing” the vessel’s original identity to make way for the Underdog brand. From covering the ship’s name with custom vinyl to transforming the Sky Deck into a branded lounge, we delivered a seamless transition from the pier to the “Dawg Bowl” with “WOW” moments across all four decks.
How
We Did It
Services Included
Full-Vessel Exterior & Interior Branding
Custom Furniture Curation & Spandex LED Integration
Large-Format Vinyl & Corrugated Deck Wrapping
Interactive Sports Gaming Lounge (Ping Pong & Foosball)
Custom Floral Design & Signature Ice Sculptures
Technical Logistics for On-Water Production
Who Made It Happen
A top-tier team brought this event to life, including:
Senior Event Manager
Senior Brand Strategist
Lead Vinyl Installation Team
Scenic Decorators & Florists
On-Board Logistics Coordinator
A Special Shoutout to: The Underdog Sports Creative Team
Book Your Event With Our Team
The
Experience
The Arrival & Exterior Branding
The experience began before guests even stepped onto the gangway.
We utilized 12-foot corrugated board with custom vinyl to completely mask the boat’s original name, replacing it with Underdog’s iconic branding. Our team turned the entire yacht into a seamless, branded experience with visuals designed to connect employees and company culture.
This established the “Dawg Bowl” theme immediately, creating a cohesive, professional entry point that signaled a high-end corporate takeover.
The Sky Deck (4th Floor) – Sunset Lounge
The highest point of the yacht was transformed into a sleek, branded lounge.
Colleagues could enjoy refreshments and mingle atop the yacht as it sailed across the coastline, an unforgettable bonding experience for the team.
We deployed 15 LED-uplit cocktail tables in signature white spandex, accented by 12 black bean bags and custom-covered yellow ottomans for a relaxed, modern aesthetic.
To ensure the brand was visible from the shore, we wrapped 70-foot sections of the metal railings in custom Underdog corrugated vinyl, turning the entire silhouette of the ship into a floating billboard.
The Party Deck (3rd Floor) – Brand Immersion
On the main social deck, the focus was on high-impact visuals.
We installed twelve custom-wrapped columns and a massive 8’ x 8’ monogrammed vinyl decal directly onto the PVC flooring.
The venue’s bar was completely overhauled with custom vinyl prints, and a double-sided wood panel backdrop provided the perfect “step and repeat” moment for guests to document the night.
Branded NBA signage reinforced the sports-centric mission of the evening,
The Lounge (1st Floor) – The Games & Decor
For guests looking for action, the 1st-floor lounge was converted into a competitive “Dawg Bowl” arcade with Ping Pong, Foosball, and even inflatable basketball on the deck.
Guests could team build and bond together while enjoying the luxurious night cruise, surrounded by immersive branding.
The atmosphere was rounded out by custom floral arrangements in the shape of the Underdog logo and a bespoke branded ice sculpture.
Everywhere employees went, the brand and its message greeted them, helping connect them to their company and one another at every turn.
The Results
The “Dawg Bowl” was a masterclass in brand saturation.
By utilizing every floor of the vessel, we created a tiered experience that balanced high-energy gaming with luxury coastal lounging.
This luxe event used branding and unique experiences to bring the team together as one, bonding while having fun.
Want to create your own brand experience? Contact our dogs!
