NEOM GALA & CONFERENCE
The Brief
Launch NEOM’s cutting-edge “Future of Water” initiative for a global, high-profile audience in a way that felt visionary, elegant, and immersive—an experience as innovative as the ideas it aimed to showcase.
CA
San Francisco
38
Event Activations
250
Event Attendees
11.610
SQ FT of Production
What We
Delivered
A seamless two-day experience that blurred the lines between conference, art installation, and gala—with every detail designed to reflect NEOM’s values of innovation, sustainability, and future-forward elegance.
Services Included
A to Z event services managed every level of this event including:
Full-Scale Event Curation & Logistics
Event Production
Stage Design & Venue Transformation
Talent Booking & Entertainment Programming
Catering & Hospitality Coordination
On-site Staffing, AV & Guest Experience Management
Event & Destination Management
Who Made It Happen
A top-tier team brought this event to life, including:
Event Managers, Designers, Planners
Event Production Team
AV Crew & Lighting Designers
Hospitality Staff & Attendants
Security, Janitorial, and On-Site Coordinators
Roaming Photographer & Videographer
Step-and-Repeat Photo Station Staff
National Vendor Partners
Food & Beverage Catering Crew
The
Experience
Immersive Design
We transformed San Francisco’s Palace of Fine Arts historic venue into a futuristic coastal escape using:
- LED-tiled archways depicting crashing waves that welcomed guests into NEOM’s world
- 3D holographic water vapor entryway – our signature immersive moment
- Living human water fountain statue – a sculptural, photo-ready centerpiece
- Ice sculptures and a step-and-repeat wall which added luxury and brand impact
- Oceanic projections, blue lighting, and crystal chandeliers to set an ethereal, water-inspired tone
- Living potted plants and centerpieces throughout*
Food & Beverage
We crafted a culinary experience to match the elegance and energy of the event:
- Passed hors d’oeuvres during cocktail hour
- Gourmet Arabian-style coffee and tea station
- Beer and wine bar in the evening and soft drinks in the day
- Seated three-course dinner featuring cultural nods to Neom’s middle eastern home*
- Buffet-style networking lunch with activation stations to keep guests engaged between sessions
Entertainment & Activations
Conference Content
We curated a dynamic lineup of entertainment:
- Live violinist and musical trio during dinner
- Mentalist performance – an unexpected twist
- Interactive drummer experience to energize the crowd midday
- Expert panels and keynote presentations in sustainability, innovation, and technology
- Themed breakout sessions with custom graphics, LED walls, and branded content
- VIP Room*
- Interactive booths and experiences designed to be Instagram-worthy and sharable such as:
- Brine Mining installation
- Global Water Tasting Bar
- Brine for Your Bath Station
The Results
🏆 Winner – Best Multiple-Day Event Program for a Corporation or Association
🏅 Finalist – 10th BizBash Event Experience Award
“This was one of the most engaging, elegant, and thought-provoking events I’ve attended all year.” – Attendee
In summary, Gavin Van Tonder said, “The biggest thing we’ve achieved is to put together such a great group of people in the water team because those are the people that are going to build the network”. We could not agree more! Thank you NEOM, IDA, Palace of Fine Arts, and all those who came together to build The Future.
