NBA2K Launch Parties

The Brief

Launch and celebrate the highly anticipated NBA2K newest release in an electric, interactive atmosphere that brought the energy of the game into real life by integrating NBA culture into every element and delivering a high-style experience for VIPs and fans alike.

CA

San Francisco

300

Attendees

50ft

of NBA2K Onscreen

12,000

SQ FT of Production

What We

Delivered

We took over the iconic Emporium Arcade Bar in San Francisco and transformed it into an NBA2K dreamscape—equal parts retro nostalgia and modern hype. From custom cocktails to slam-dunk photo ops, every inch of the venue pulsed with game-time energy.

Guests-Playing-Games-at-Video-Game-Launch-Party-in-San-Francisco-CA-NBA2K24.jpg

Services Included

A to Z event services managed every level of this event including:

Full-Scale Production & Event Design

Branding & Activation Strategy

Food & Beverage cCuration

AV, Lighting & Technical Execution

Talent Booking & Entertainment Programming

Logistics Coordination

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Who Made It Happen

It took an all-star roster to pull this off:

Event Manager & Production Team

AV & Lighting Design Team

Activation Attendants & Entertainers

Security & Guest Experience Crew

Roaming Photographer

Shuttle Logistics for Guests from HQ

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Event Activation for Launch Party in San Francisco NBA2K25

The

Experience

Group Celebrating at NBA2K24 Party

Setting the Scene

Venue: Emporium Arcade Bar, San Francisco

We leaned into the arcade-meets-sports-arena vibe, elevating the space with neon installations, branded signage, and vibrant activation zones.

Entertainment & Activations

This event was “All Fun & Games”—literally. Every element of the night delivered a new surprise or photo-worthy moment.

  • Hero Moment: NBA2K ’22 projected on a 50-foot screen, anchoring the space and setting the high-impact tone.
  • Photo Ops Galore: 360° slow-mo booth, “Make Your Own Trading Card” station, slam dunk photo zone
  • Custom Touchpoints: Etch-your-own glass station, branded temporary tattoos, t-shirt printing, digital caricature artists
  • Surprise & Delight: Strolling magician, Frank Caliendo cameo, and meet-and-greets with NBA all-stars
  • Unbeatable Prizes: On-the-spot raffles for high-value giveaways like signed memorabilia, game tickets, and even a brand-new 2022 Tesla!
NBA-Star-Meet-N-Greet-Playing-Games-at-Video-Game-Launch-Party-in-San-Francisco-CA-NBA2K24
Guests Eating Catered Meal at Video Game Launch Party in San Francisco CA NBA2K24

Food & Beverage

We curated a crave-worthy lineup of game-day bites with gourmet flair:

  • Action Stations: sliders, crispy tacos, rice bowls, bao buns, and chicken + waffles
  • Cookie and brownie bar, logoed cupcakes, and local small-batch ice cream
  • Themed Cocktails like Slam Dunk, Game Time, Golden State of Mind (plus a full open bar)

Food stations doubled as entertainment—an experiential approach that kept guests engaged and plates full.

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The Results

A launch party that hit every mark—bold, immersive, and wildly shareable

Post-Event Impact:

Dozens of Instagram shares within hours

Strong brand buzz and word-of-mouth momentum 

High satisfaction from client and guests, with strong turnout and engagement across all activations

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