DHL “DESTINATION EXCELLENCE” BRANDED TAKEOVER
The Brief
Transforming a classic hotel ballroom into a high-concept maritime immersion that physically manifests DHL’s global logistics reach.
CA
Long Beach
200
Attendees
6
Hours of Activation
6,000
Sq Ft of Fabrication
What We
Delivered
Event Solutions executed an architectural rebranding of the Hyatt Regency, replacing the standard ballroom aesthetic with a custom-fabricated “Coastal Command” environment. From a rotating 8-foot lighthouse to a high-gloss floor that mimicked the Pacific Ocean, we delivered a “WOW” factor that anchored the brand’s identity in every square inch of the space.
How
We Did It
Services Included
Custom Scenic Fabrication & Carpentry
Large-Format Branding & Vinyl Graphics
Specialized Lighting Design (Gobo & Wave Projection)
Luxury Lounge & Furniture Curation
Technical Direction & On-Site Labor Management
Custom Acrylic & Laser-Cut Signage
Who Made It Happen
A top-tier team brought this event to life, including:
Senior Creative Director
Lead Scenic Fabricators
Vinyl Installation Specialists
Lighting Technicians & Designers
Logistics & Trucking Team
A Special Shoutout to: The DHL Corporate Events Team
Book Your Event With Our Team
The
Experience
Immersive Design
The journey began at the threshold, where guests passed through a massive 11′ x 18′ Ribbed Wood Panel Arch.
To signify the transition from the hotel to the DHL world, we installed a custom ocean-print vinyl walkway beneath a laser-cut wood DHL logo, creating the sensation of walking across the water to reach the event’s “inner harbor.”
The Grand Ballroom Transformation
Inside, the centerpiece was a functional 8-foot rotating lighthouse, serving as a beacon for the Registration and Bar areas.
We bypassed traditional hotel decor for custom 16-foot wood backings featuring high-definition canvas prints and 3D laser-cut acrylic signage.
Every touchpoint, including the “Help Desk” and “Chef’s Station,” was wrapped in DHL-branded wood grain or luminous white acrylic, ensuring the brand’s presence was both sophisticated and inescapable.
Lighting & Atmosphere
To complete the maritime illusion, our lighting team utilized Dynamic Wave Projectors and Sea Wave Glass Gobos to wash the walls and ceilings in moving aquatic patterns.
Twenty-four precision-placed uplights and custom steel gobos reinforced the branding, while Silk Palm Trees and assorted rock clusters provided an organic, coastal texture to the sleek, modern fabrication.
Luxury Lounge & Layout
We replaced standard banquet seating with a curated “Cancun Collection” lounge, featuring light latte wood sofas, wicker coffee tables, and mahogany Chiavari barstools.
Gold-framed cocktail tables added a touch of “Long Beach Luxury,” allowing guests to network in an environment that felt more like a private coastal club than a traditional business meeting.
The Results
The event achieved a total “visual takeover,” successfully hiding the venue’s existing decor beneath a layer of custom DHL identity.
The result was a seamless, high-end environment that prioritized brand authority and guest comfort.
Your Brand – Our Team
To trust your brand to our team, contact us with the form below or call 1.800.366.0603 to speak with our event fabrication and design team.
