Borderlands 4 Launch Party
The Brief
Event Solutions was tasked by Gearbox Entertainment to produce an extraordinary launch party for their highly anticipated game, Borderlands 4.
. The primary objective was to create a high-energy, immersive event that not only celebrated the game’s release but also strengthened the connection between the brand and its dedicated fan community
.
TX
Dallas
4,000
Registered
6
Event Activations
11
Performances
What We
Delivered
We transform Gilley’s Dallas into a complete, real-world Borderlands universe for nearly 4,000 attendees, including VIPs, press, staff, and the general public. The goal was to reward fans with a legendary experience and generate significant media buzz. Event Solutions meticulously planned and executed the event to feel epic and engaging from the moment guests arrived, ensuring a flawless and memorable night that honored the passion of the gaming community.
How
We Did It
Services Included
Registration & Guest Management
On-Site Staffing
Talent Management
Activations
Giveaways & Swag
Venue Transformation
Security & Logistics
Media & Press Management
Who Made It Happen
A top-tier team brought this event to life, including:
Event Manager
Event Assistants & Floaters
Registration Staff
Project Manager
Vendor Liaison
Production Director
Creative Director/Designer
The Gilley Staff & Director
The Incredible Borderlands & Gearbox Team
The
Experience
The Goals
The Gearbox team approached Event Solutions with a monumental task: orchestrate a game launch party that was as dynamic and exciting as the Borderlands franchise itself. This wasn’t just a corporate event; it was a fan celebration.
The client’s goal was clear—honor the passion of the gaming community and give them a night to remember. Our mission was to bring this vision to life, managing every detail from logistics to a jaw-dropping run-of-show.
Event Goals:
- Create an unforgettable launch party for the new Borderlands 3 game.
- Engage with the dedicated fan community and strengthen their connection to the brand.
- Generate significant social media buzz and press coverage.
Full-Service Production at Gilley’s Dallas
Event Solutions served as the end-to-end production partner for this massive event at Gilley’s Dallas, a venue we completely transformed for the evening.
We designed a multi-level experience that catered to everyone, from VIPs and media to the most dedicated fans, ensuring a seamless flow and an unforgettable night.
Flawless Execution and Logistics
With a three-tiered entry system, security and check-in were paramount. We managed the process to ensure a smooth arrival for all 3,800 guests. Our solution included a dedicated VIP entrance with a yellow carpet, a separate entrance for Gearbox and 2K staff, and a general public entrance through the main lobby.
Our team provided on-site staffing, including multiple event managers, event assistants, and check-in staff to manage the flow of attendees and provide support throughout the night. Guests received custom, branded fabric wristbands and press were given special lanyards, which made identification easy while reinforcing the brand.
Immersive Activations
To fully immerse attendees in the Borderlands universe, we produced a series of high-impact activations:
Media and Press Integration: We facilitated a yellow carpet experience for VIPs and press, ensuring media had dedicated access to Randy Pitchford and game developers.
Borderlands Museum: We curated a dedicated space to celebrate the game’s rich history. This featured a museum display with a courier and game cases, and statues of the new Vault Hunters for fans to take photos with. The attendance of cosplayers added to the interactive, fan-focused atmosphere.
Entertainment & Talent: We managed the booking and run-of-show for a series of live performances, including Des Rocs and Neon Trees. We also secured unique acts like the Cyr Wheel artist and the comedic magician Rudy Coby, who performed two different sets.
Giveaways & Swag: To get fans excited, we managed the production and distribution of custom-printed t-shirts with two different designs. Attendees also received bags of Butterfingers and had a chance to win a NVIDIA in a raffle.
The Outcome
The event was a massive success, a testament to the combined effort of the Gearbox team and Event Solutions. Cheers erupted during special announcements, and the entire venue was filled with laughter and excitement.
The fan base was buzzing with anticipation and appreciation, sharing selfies and gamer info. The event not only launched a new game but also strengthened the community that makes the Borderlands franchise so special.
It was an extraordinary moment that left a lasting impression on everyone in attendance.
Word from Client
“I wanted to share just a brief note on the incredible partner that Nikki Yep has been over the past several months for our Borderlands 4 launch. From the initial call that we had to brief Nikki on the project, we here at Gearbox knew that she would go above and beyond for us – which she did over and over again.
I’ve worked at the NBA on their All-Star events, the NBA Finals, and more. Nike was a client of mine for years, and I’ve worked on Olympic campaigns for them. And I’ve worked multiple Super Bowl activations for Anheuser-Busch’s brands. Nikki’s work stands up there with them all. She was a partner in the truest sense of the word, and Event Solutions delivered big time for Gearbox ahead of arguably our biggest game launch ever.
My team and I are deeply appreciative of everything Nikki, and the entire Event Solutions team, have done for us. Truly looking forward to working with you all again in the future.”
– Will, Borderlands 4
