NBA2K Launch Parties
The Brief
Launch and celebrate the highly anticipated NBA2K newest release in an electric, interactive atmosphere that brought the energy of the game into real life by integrating NBA culture into every element and delivering a high-style experience for VIPs and fans alike.
CA
San Francisco
300
Attendees
50ft
of NBA2K Onscreen
12,000
SQ FT of Production
What We
Delivered
We took over the iconic Emporium Arcade Bar in San Francisco and transformed it into an NBA2K dreamscape—equal parts retro nostalgia and modern hype. From custom cocktails to slam-dunk photo ops, every inch of the venue pulsed with game-time energy.
Services Included
A to Z event services managed every level of this event including:
Full-Scale Production & Event Design
Branding & Activation Strategy
Food & Beverage cCuration
AV, Lighting & Technical Execution
Talent Booking & Entertainment Programming
Logistics Coordination
Who Made It Happen
It took an all-star roster to pull this off:
Event Manager & Production Team
AV & Lighting Design Team
Activation Attendants & Entertainers
Security & Guest Experience Crew
Roaming Photographer
Shuttle Logistics for Guests from HQ
The
Experience
Setting the Scene
Venue: Emporium Arcade Bar, San Francisco
We leaned into the arcade-meets-sports-arena vibe, elevating the space with neon installations, branded signage, and vibrant activation zones.
Entertainment & Activations
This event was “All Fun & Games”—literally. Every element of the night delivered a new surprise or photo-worthy moment.
- Hero Moment: NBA2K ’22 projected on a 50-foot screen, anchoring the space and setting the high-impact tone.
- Photo Ops Galore: 360° slow-mo booth, “Make Your Own Trading Card” station, slam dunk photo zone
- Custom Touchpoints: Etch-your-own glass station, branded temporary tattoos, t-shirt printing, digital caricature artists
- Surprise & Delight: Strolling magician, Frank Caliendo cameo, and meet-and-greets with NBA all-stars
- Unbeatable Prizes: On-the-spot raffles for high-value giveaways like signed memorabilia, game tickets, and even a brand-new 2022 Tesla!
Food & Beverage
We curated a crave-worthy lineup of game-day bites with gourmet flair:
- Action Stations: sliders, crispy tacos, rice bowls, bao buns, and chicken + waffles
- Cookie and brownie bar, logoed cupcakes, and local small-batch ice cream
- Themed Cocktails like Slam Dunk, Game Time, Golden State of Mind (plus a full open bar)
Food stations doubled as entertainment—an experiential approach that kept guests engaged and plates full.
See Our F&B Service Options
The Results
A launch party that hit every mark—bold, immersive, and wildly shareable
Post-Event Impact:
Dozens of Instagram shares within hours
Strong brand buzz and word-of-mouth momentum
High satisfaction from client and guests, with strong turnout and engagement across all activations
