BEHR Paint’s Annual Conferences
The Brief
Reimagine and transform the traditional annual Sales Kick-Off (SKO) meeting into something unforgettable, blending company strategy with team building and big moments of fun. With 1,200 team members flying in from around the globe each year, the event had to be seamless, high-energy, and packed with opportunity for connection.
NV
Las Vegas
1,200
Annual Attendees
Full
Resort Buyout
Yearly
Event
What We
Delivered
An annual multi-day conference, with each year pushing the bar higher. These top-of-the-line incentive trips included welcome receptions, branded general sessions, hands-on product demos, awards ceremonies, breakout learning sessions, off-site excursions, and legendary afterparties.
Each year we transform a fully booked Las Vegas resort into a branded, purpose-built campus—complete with custom signage, dynamic LED content, hands-on activation zones, and coordinated transportation from airport to poolside.
Services Included
A to Z event services managed every level of this event including:
End-to-End Travel Coordination & Airport Shuttles
Venue Buyouts and Resort-Wide Branding
Full-Scale Event Production (AV, Staging, Run-of-Show)
Breakout Session Strategy & Staffing
Excursion Planning & Onsite Logistics
Design, Signage & Branded Swag
F&B Programming: Buffets, Receptions, Banquets, Poolside Lunches
Photography & Videography Capture
Who Made It Happen
A top-tier team orchestrated the entire experience, including:
Senior Event Manager & Three Assistants
Production Director & AV Crews
Breakout Session Staff & GS Crew
30+ On-Site Logistics and Hospitality Team Members
Transportation Coordinators
Roaming Videographer & Photographer
Vendors, Restaurant & Venue Partners
The Amazing People at BEHR
The
Experience
Setting the Scene
- Branded to the Core: From the moment attendees step off their airport shuttle, they’re immersed in the event motto and visuals—every banner, welcome table, badge, and breakout room designed to reinforce the company’s goals and vision.
- Full Venue Takeovers: Each year featured full resort buyouts, giving us complete control of the environment and guest experience—from wayfinding signage to pool floaties.
- Production Excellence: Flawless execution in every general session and breakout, with full run-throughs, live AV production crews, and hands-on support staff in every room.
Conference Programming
- All-Hands Main Session: Anchored each year with impactful presentations, company milestones, and award ceremonies recognizing standout teams and top performers.
- Breakout Sessions: Thoughtfully designed, highly attended, and well-executed. Every session was branded, supported by a full breakout crew, and run like clockwork.
- Hands-On Demos: Interactive product and service activations gave sales teams firsthand experience with what they’re selling.
- Evening Celebrations: From welcome receptions and banquets to karaoke pool parties and DJ-led afterparties, every night had a vibe of its own.
Excursions & Team Building
Over the years, attendees have chosen from a rotating list of adventure-based excursions, all designed to energize and inspire:
- Red Rock Canyon – hiking, eBike rides, and guided Jeep tours
- Golf – resort courses and friendly competitions
- Axe Throwing & Paintball – adrenaline with a side of team-building
- Baja Chase & Go Car Scavenger Hunts – speed meets strategy
- Bowling Tournaments – friendly rivalry, big laughs
- Allegiant Stadium Tours – behind-the-scenes access for sports lovers
- Poolside Karaoke & Games – downtime reimaginedces designed to be Instagram-worthy and sharable such as:
New experiences were created each year based on attendee survey feedback.
Food & Beverage
Coordinated with the hotel, local restaurants, and first-rate catering services, meals were designed to match the energy of each day—quick when needed, elevated when it counted, and always memorable.
- Buffet breakfasts, poolside lunches, meals to-go & seated banquet dinners
- Full bar service with custom cocktails & mocktails
- Branded desserts, sweet stations & late-night bites
The Results
Each year, the Annual Sales Meeting has grown in impact, engagement, and company significance—establishing itself as the most anticipated internal event of the year.
Post-Event Impact:
Boosting team satisfaction and post-event survey scores
Offering greater clarity on sales goals and company vision
Creating unforgettable memories, stronger teams, and renewed motivation
