Behr 2023 Vegas Conference
The Brief
Behr’s 2023 Vegas Conference, themed “Making Impact Everyday,” would 1,200 employees for five days of strategic meetings, award celebrations, and energizing activities—delivering a seamless, impactful experience that fostered connection, recognized achievement, and set the stage for continued success.
NV
Las Vegas
5
Days
7
Excursions
1,200
Attendees
What We
Delivered
A dynamic multi-day conference that blurred the lines between a high-stakes business summit and a high-energy Vegas adventure—with every detail, from massive LED stage designs to clever paint-can centerpieces, meticulously crafted to celebrate Behr’s mission of “Making Impact Everyday.”
How
We Did It
Services Included
Airport Reception & Branded Shuttles
Guest Check-in & Room Coordination
On-site Signage & Registration
Catering & Contingency Planning
General Sessions & Breakout Management
Full AV & Production Support
Award Banquet & After-party
Destination Excursions & Logistics
Departure Coordination
Who Made It Happen
A top-tier team brought this event to life, including:
Event Producer / Project Manager
Creative Director
Logistics & Operations Manager
Venue Coordinators
Technical Production Crew (A/V, Lighting, & Staging)
Guest Experience Manager
Entertainment & Excursion Coordinator
On-Site Staff / Registration Team
Safety & Compliance Officer
The
Experience
Mondays are for Leaders
The leadership team arrived first to the Harry Reid Airport in Las Vegas to find uniformed representatives waiting with smiles on their faces and branded Behr T-Shirts held high.
After claiming luggage, our staff escorted them to the waiting Behr branded shuttles to transport them to the Red Rock Casino Resort & Spa.
Upon arrival, our team saw them seamlessly to their rooms, luggage in hand.
The Monday afternoon pre-conference would see the leadership team first prior to the arrival of the rest of the 1,200 staff. Following their meeting, the leadership teams enjoyed dinner together before breaking off to enjoy the Vegas nightlife.
Valentine’s Day
The next morning was sweet indeed! The leadership team enjoyed an early Valentine’s Day breakfast together before the rest of the team arrived.
Our shuttle service would be busy, bringing in 1,200 employees from the airport to the Vegas hotel to reunite with the executives. Attendees enjoyed a stroll through the lobby where a massive BEHR logo was erected.
An app on their phones helped ensure that no matter where the attendees were, they could be connected to the conference. It included the full itinerary, signups for excursions, and even an additional means of communication for those who had questions.
Additional conference signage was displayed to ensure employees were able to easily make their way to the conference location from their hotel rooms. A registration table, manned by our staff, checked off every attendee for security purposes while monitors displayed the BEHR branding logo on a loop.
General Session and Breakouts
Behr’s conference and sales meetings overall motto for 2023 was “Making Impact Everyday”. To help them drive this motto home with a seamless, impactful presentation we worked hard with the hotel and on-site crews.
When planning and producing meetings and conferences like this, it is important to set the stage for the material being presented – both figuratively and literally.
In each breakout room (and especially in the main hall) a stage, speakers, screen (in most cases multiple screens), mics, projectors, transmitters, cameras, additional lighting, miles of cables, monitors and more are needed to provide a quality session.
Most items are not seen, but provide the necessary connections to make it all work as seamlessly as it seems. A full event production crew arrived days before to set up, test (and re-test), run-through, and manage speakers through the process.
1,200 Attendees
The general session had to hold all 1,200 attendees while the 5 breakouts ranged in size from 150 to 300 plus attendees. A separate production team was provided for each room to run the equipment and film.
The general session crew was over 15 crew members since the seamless LED screen was a jaw-dropping 16.4′ h x 90.2′ w.
From their behind the scenes setup, they worked switchboards and monitored sound levels, camera angles and even color saturation – ensuring the content changed on cue to keep attendees engaged.
Breakfast, lunch and refreshments were provided throughout the day to the attendees. The buffet style lunch would serve 1,200 under the shade of palm trees.
Music, dancing and a few other entertainment elements were brought in as well. After lunch, additional leadership and sales meetings took place.
Awards
It was the award ceremony (find more unique corporate award ceremony ideas) and banquet dinner that ended the day. In a clever take on centerpieces, Behr’s own products were used! Various sized cans of paint, stain and Kilz primer were placed in groups on mirrors.
The glossy cans reflected the LED candles nicely and the entire centerpiece was topped off with the branded motto” Making Impact Everyday”. Against a black tablecloth, these centerpieces took center stage. What a clever way to utilize the products and brand within the event itself!
We were proud to support them through COVID and back to in-person events again. That is why we took special care to ensure their Banquet Reception and Awards were presented as beautifully and as seamlessly as it was. Cold drinks, hot dinner, and plenty of warm company graced the ballroom. Afterwards, the lounge area was reserved for an exclusive after party. Wrist bands were required to enter- keeping security and exclusivity tight for the deserving group.
Fun Day of Excursions
To break from the intense leadership and sales meetings, some high-energy fun was injected into the week. Thursday would be all day fun-day, with excursions planned such as an open jeep tour and some off-roading in the desert! Signups for the day were done through the exclusive app. Groups choose from a number of excursions such as golf at the Angels Park, a Hoover Dam Tour, eBike, hike, open air jeep tour, or a Baja Chase at nearby Red Rock Canyon. Shuttles arrived at dawn, clean and ready to take their respective groups to their excursion of choice.
For those with the earliest start, breakfast began at 6:30am at TBones, Hearthstone, and Osteria Fiorella. After a hearty breakfast, attendees boarded their shuttle to enjoy a day outdoors. Refreshments were provided at each excursion, drinks and snacks kept them fueled whether they were hitting the T or hitting the gas.
Open air jeeps took their groups through beautiful sweeping views of the Red Rock Canyon. A photo-op stop was included for the groups of 6. For those who enjoy a little higher octane, sand buggies grouped attendees in pairs and shot across the desert in a high-energy Baja Chase that rocked the Red Rock Canyon.
Until Next Year
As we watched the evening come to a close, we felt an amazing kinship with Behr.
Our Las Vegas destination management company helped them make an impact each day of the week-long trip in Vegas, something we were proud to be a part of.
Luggage was loaded, goodbyes made, and as they departed on their respective flights we knew that they would be taking away more than just the meeting material with them – they had extraordinary memories that would make 2023 a moment to remember.
Thank you Behr Paints for choosing us to make your conference memorable.
We look forward to seeing you all again next year!
If you are looking for a partner to plan, manage, and produce your next conference or Vegas event contact us with the form below. Read on to see Tips for Conference or Sales Meeting.
