Bula Fiji Roadshow 2025
The Brief
Promote the magic of Fiji to North American travel professionals through an immersive, four-city roadshow designed to educate, inspire, and drive bookings to the “Home of Happiness.”
Multi
Locations
250+
Travel Industry Attendees
2
Cultural Ambassadors
100%
Full-Service Production
What We
Delivered
A high-energy, educational marketing tour that combined technical seminar precision with the warmth of Fijian hospitality, featuring authentic cultural performances and a curated tropical culinary journey that transported guests to the islands before the first presentation even began.
How
We Did It
Services Included
Multi-City Venue Sourcing & Contract Management
Complete Logistics, Setup, and Strike
Audio-Visual Production & Stage Design
Talent Booking & Cultural Program Coordination
Custom Menu Curation & F&B Management
On-site Run-of-Show & Agenda Oversight
Equipment Rentals & Labor Management
Who Made It Happen
Our amazing client Tourism Fiji & Fiji Airways and our team:
Event Producers & Roadshow Managers
On-Site Technical Directors
Event Production Team (A/V, Power)
Cultural Performers & Musicians
Hospitality & Catering Liaisons
The
Experience
Immersive Cultural Welcome
At every stop, the transition from a city hotel to the islands was instantaneous.
Guests were greeted by the rhythmic sounds of ukuleles and the striking presence of two traditional Fijian warriors.
These ambassadors didn’t just perform; they shared their heritage through song and dance, setting an authentic tone for the day’s education.
Strategic Educational Environment
We designed a “Schoolroom” setup across all venues—from the Hyatt Regency in Dallas to the Sheraton in Vancouver—ensuring every travel professional had the workspace needed to absorb destination insights.
A professional stage riser with a branded podium served as the focal point for keynote presentations on Fiji’s diverse traveler appeal.
A Taste of Fiji
Food is a cornerstone of the Bula spirit. We worked closely with executive chefs at each hotel to ensure a consistent, high-quality tropical menu:
The Dallas Breakfast: A morning kick-off designed to energize attendees before the sessions.
The Gateway Luncheons: Menus featured island-inspired flavors including Crispy Katsu Chicken, Grilled Salmon with lemon pepper, and Huli Huli Chicken.
Signature Sides: Roasted sweet potatoes, sesame teriyaki cabbage, and tropical stir-frys.
Sweet Finishes: Traditional Pineapple Upside Down cake and Coconut cake served as the perfect closing note to the networking sessions.
Activations & Incentives
To keep engagement high, the roadshow integrated an exciting “Grand Prize” element.
Attendees were eligible for air tickets and luxury accommodations in Fiji, turning the educational seminar into a high-stakes, high-reward industry event.
THE RESULTS
The 2025 Bula Fiji Roadshow successfully strengthened the bridge between Fijian suppliers and North American travel agents, resulting in increased destination awareness and immediate booking momentum across four key markets.
“The roadshow brought the spirit of Bula to our doorstep. Between the authentic dancers and the detailed presentations, I feel fully equipped to sell Fiji as the premier destination for my clients.” – Dallas Attendee
